What Do Our Customers Look for In A Roofing Contractor?

We are always curious to know what today’s customers care about when it comes to hiring a contractor. We want to know what they look for and what kind of research they do to find the right reputable contractor for them. Luckily for us, we have a lot of customers – past and present – who are willing to give us feedback. Their candor helps us improve what we do and how we do it. What we have found is common sense and as business owners, we strive for excellence in everything we do. It actually surprises us to learn that so many don’t follow that same ethos.


People look for longevity, product quality, reliability, quality of service, good referrals, good reputation, and good price. But the number one thing our customers look for in a roofing company – reliability.


When consumers are having work done on their home, they want it done quickly and efficiently. In-home projects can take up a lot of time and space in someone’s home, so reliability is key. The last thing someone wants is to have to track down their contractor when they have a question or an issue arises. Reliable contractors will be ahead of the curve and contact the homeowner first before they have to track down the contractor. In a time where everyone has access to the internet and phone service almost all of the time, most consumers fully expect that they can get in touch with their contractor at any point, using any form of communication. And that’s definitely true—there is really no excuse for a contractor not to be able to respond to a customer’s call, text, or email in a timely manner.


Everyone wants a company that can cover all the bases and works with them every step along the way. Reasonable price and high-quality products are obviously a factor people look for, but without that reliability, it may not always be worth it in the end. Thanks to Google reviews, consumers can do plenty of research before they ever need to contact a potential business and weed out contractors that have poor reviews and don’t fit the bill they’re looking for.


An article showcasing customer behaviors in 2019 shows two key stats that prove how important online reviews actually are. First, 91 percent of consumers regularly or occasionally read reviews to determine whether a business is good or bad. Second, 84 percent of consumers find online reviews as trustworthy as a personal recommendation or referral. Keep in mind, these stats were taken in 2019, which means they could be even more apparent now!


With a 5.0 star rating on Google, we at Atlantic Roofing Company rely heavily on the good experiences of our clients to bring in more business. We appreciate so much when people are willing to share their experiences, both positive and negative. Most consumers say they would give a review if asked, so never be afraid to ask your clients to leave a review!